Alex Jacobs

Managing Director // Operations & FIT Travel Executive // Travel Consultant

Alex is the founder and managing director of Northern Secrets Ltd. After moving from Germany to the UK in 2004 and studying Tourism Management at university, Alex made a dream a reality: the opportunity to bring travellers to a part of the world he loves!

Extremely passionate about all things Northern England, Alex, aside from running the business, is also one of your dedicated travel consultants when creating your travel arrangements. Alex is also a registered Blue Badge tourist guide for Northern England and has expansive knowledge of the region & it’s hidden gems. Alex has travelled to every part of the destinations we cover and has vast experience in designing a trip that perfectly matches you, our client.

Alex is bilingual in English & German, therefore happy to speak, build and implement your chosen trip into the language you are looking for (we also offer French, Dutch & Italian tours).

Responsible for many aspects of the business, the core value has never been forgotten and play at the heart of his work: creating memories for travellers. This philosophy forms the ethos of our business and Alex ensures that this will remain the fact going forward into a bright future.

Favourite travel experience

One of the most special places to visit is the island group of the Farnes. You take a small boat to one of the uninhabited islands, step ashore and come up close and personal with seabirds such as the much loved puffin, arctic terns or guillemots. Enjoy a panoramic boat tour around several of the 28 islands and experience one of the largest Grey Seal colonies worldwide. Round it all up with some fab authentic fish n chips at Seahouses... Great day out!

Favourite place

For me, it has to be Newcastle - for so many reasons! One of those is that most guests have no real perception of the city until they are there. Gone are days of coal - today, Newcastle upon Tyne is one of the great Northern cities for culture, arts, food lovers, riverside strolls, architecture, theatre, shopping and a good night out! Combined with that, in only a few minutes you can be on the beautiful Tynemouth coastline or in the remote Northumberland National Park on Hadrian' Wall. The city is a perfect base!
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