Alex Jacobs

Alex is the founder and managing director of Northern Secrets Ltd. After moving from Germany to the UK in 2004 and studying Tourism Management at university, Alex made a dream a reality: the opportunity to bring travellers to a part of the world he loves!

Extremely passionate about all things Northern England, Alex, aside from running the business, is also one of your dedicated travel consultants when creating your travel arrangements. Alex is also a registered Blue Badge tourist guide for Northern England and has expansive knowledge of the region & it’s hidden gems. Alex has travelled to every part of the destinations we cover and has vast experience in designing a trip that perfectly matches you, our client.

Alex is bilingual in English & German, therefore happy to speak, build and implement your chosen trip into the language you are looking for (we also offer French, Dutch & Italian tours).

Responsible for many aspects of the business, the core value has never been forgotten and play at the heart of his work: creating memories for travellers. This philosophy forms the ethos of our business and Alex ensures that this will remain the fact going forward into a bright future.

Anna Unger

Anna joined the team in 2018 to pursue & share her passion for this hidden gem of Great Britain.

After completing an MA in Art History, Archaeology and English Literature in Germany and working in the art auction trade initially, she pursued her passion for tour guiding as a certified tour guide in Munich & Bavaria for a few years. She enjoyed showing visitors the famous fairy-tale castles, world-class art galleries and quirky locations in and around the Oktoberfest mecca.

After relocating to the UK with her family in 2008, Anna, who is virtually bilingual in English and German (or even a Geordie-German if there is such a thing) set up her business as a self-employed translator and is happy to guide in either language. Anna is a Blue Badge tourist guide and has also completed our in-house training.

Today, Anna is the one with all the ideas for new tours & journeys and is your personal travel consultant when booking a group vacation with Northern Secrets.

Fran Hindhaugh

Fran started off guiding tour groups throughout Europe, but her true love is uncovering the secrets of her home – the North of England.

A history enthusiast and avid explorer who loves nothing more than sharing her passion with others. She is an amazing guide and organiser and is our regional ambassador and likely someone who will help create lasting memories in Northern England for you.

Jill Oliver

Jill has spent a long career introducing the history, heritage and beauty of the North of England to many hundreds of people from overseas.

A native of the North East,speaking several languages, she is one of our most senior guest hosts & head of the meet & greet team for incoming corporate visitors.

Rod Joyce

Rod is a professional interpreter and translator for modern languages – in particular English, Italian & German. Through this he has become more and more a people person as his work includes a great amount of live interpretations.

His big love is cycling though – any old dirt track will do! This region has a vast variety of cycling paths, tracks, roads and all have one thing in common: they cross through beautiful stunning scenery, whether the Northumberland coast, C2C cycle path or Hadrian’s Wall!In Scotland, you will find the most stunning scenic routes along the valley of Glencoe or on the Western Isles…

It is his passion for people and love for cycling that culminates in the ability to create amazing cycling journeys across Northern Britain for you, our guest, to immerse yourself and enjoy our amazing regions.